What you learn
- SEO fundamentals: titles, descriptions, sitemaps, Search Console and the favicon-in-SERP trick
- GEO/AEO: llms.txt, clean markdown, structured data and being citable by AI
- The system-of-websites strategy: many focused niche sites instead of one broad one
Summary
For twenty years, getting found meant ranking on Google. Now half your future customers will discover you through an AI assistant that reads the web, picks a few sources, and recommends them. You have to win both channels, and the good news is they reward the same thing: clear, well-structured, trustworthy content that a machine can read and cite. This lesson covers the SEO fundamentals and the new GEO/AEO layer - llms.txt, structured data, citability - plus two tactics that punch above their weight: the favicon trick and the system of websites.
What you will learn
You will learn the SEO fundamentals that still matter - titles, meta descriptions, sitemaps and Search Console - the SERP details like favicons that lift click-through, how GEO/AEO and llms.txt make your content citable by AI assistants, the role of clean markdown and structured data, and the system-of-websites strategy of running many focused sites instead of one sprawling one.
Prerequisites
A live, indexed site and the Search Console basics from Course 3, since discovery builds on being indexable in the first place. You should also remember the agentic surface concepts from Course 4 - llms.txt and clean machine-readable content are where SEO and agentic design meet.
DNS turns a domain name like yoursite.com into the address of the server that answers for it. Learn how DNS works and how to connect a domain.
JSON, YAML and Markdown are three plain-text formats you will meet constantly. Learn what each is for and how to read them at a glance.
An API is a way for two programs to talk to each other. Learn what an API is, how it works, and why it matters for building with AI.
The problem
Two failure modes are common. The first is building something good that nobody can find because the basics are missing - no descriptive titles, no sitemap, never verified in Search Console. The second is newer and more dangerous: a site optimised only for Google that is invisible to AI assistants, so when someone asks Claude or ChatGPT for a recommendation in your space, you are never mentioned. Winning one channel and ignoring the other leaves half your discovery on the table.
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